All Customers Are Not Created Equal
Data gathered at the Point Of Sale can provide valuable information, such as which customers are profitable and which ones only do business with you when there is a sale or they have no other choice. The bottom line is the need to better understand your customers and use this information for promotions to different customer groupings.
No matter what size your company, building and nurturing a base of Loyal Customers through targeted marketing efforts contributes to a better bottom line. Information gathered with POS Software is how the most profitable companies separate themselves from the pack.