Be Different and You Might Even Be Creative

Rudolph Flesch once said that, Creativity may simply be the realization there’s no particular virtue to doing things the way they’ve always been done. In this tough retail climate, you have to think out of the box and do things in a way you might not have done in a good economy. Don’t hold status quo just because that is the way you have always conducted your business. Creativity can mean the way your retail floor space is laid out or your merchandise displayed, greeting your customers at the front door and being pro-active rather than having them come to you. Promote gift cards and use the data collected with your POS Software to better understand your customer buying habits and product preferences.

Selling more to your good customers is the easiest way to improve sales. The bottom line is the need to better understand your good customers and use this information to be creative and call them for a private showing or inform them of a new product line that will be arriving that would be perfect for them. No matter what size your company, building and nurturing a base of Loyal Customers through targeted marketing efforts contributes to a better bottom line. Information gathered with POS Software is how the most profitable companies separate themselves from the pack.