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CRM and Your POS Software

According to Wikipedia, Customer relationship management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information. Large companies use three aspects of CRM, operational, collaborative and analytical. You as a small retailer will be concerned mostly with the operational side which is the automation of customer information gathered with your POS software concerning their buying habits. This is so important because it effects not only your buying decisions, but how you are going to keep existing customers happy and in your retail facility. Which is the easiest, trying to find a new customer or keeping and enhancing current customers? The obvious answer is to keep current customers happy and buying more from you.

ProphetLine POS Software tracks all customer purchases at the time of sale and allows you to query data in numerous user definable ways. You can put customer preferences on the main screen, pull up a sales analysis of past purchases and send automated emails straight out of our POS software without any other third party applications. I want to send an email to all customers that purchased a specific item in the past and notify them we have received a new item that goes perfectly with the original item purchased. In most POS software, this is a complex procedure requiring technical skills, but in ProphetLine you simply put in a date range and tell it to run. Using the information obtained at the POS software level is the easiest way to generate more revenue from your current customer base and keep them from shopping with your competitors.

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