Gift Cards and POS Software, Perfect Partners
Published November 28, 2006
Tony Miresse – Art’s Cameras Plus extols the virtues of the gift card function to increase repeat sales. Art’s uses the gift card function, not only as a “gift” purchase, but as a promotional vehicle. For example, instead of giving a discount on a product, Art’s gives the customer a gift card at a certain value to use in the store on a future purchase. This brings the customer back. For example, a customer buys a camera, they are given a $50 gift card, and this brings them back into the store to become a repeat customer.
