The Old Cigar Box Works Great
When asked how fast our POS software works, I respond that it is as fast as you want it to be. That means that we have built into our POS software many on-off switches that allow you to be as fast as you want without getting customer information and having employee security. The more information you require your clerks to get, the better the future of your business will be and the slower the check-out process will be. To market to existing and new customers, you need to obtain accurate information, addresses, phone numbers, email addresses, birthdays, etc. People will give you this information if they know that they will be treated special, notified of pending sales and loyalty perks. Too many times I hear that their customers want give information and that is wrong. You can get all the information you need by showing them that there is value to them and that information is secure and not shared.
The rest of the information you obtain is done through the normal check out process of the type of product your customers are purchasing, the frequency of visits, dollar value of transactions and are they full retail customers or only on-sale customers. If you are not willing to put in the time and effort to do the job right, keep using the Old Cigar Box. Good POS software will allow you to be the retailer your competitors are always trying to catch up with. We have pricing from entry level to full blown merchandising systems. Give us a call and improve your business.