Use Your Receipt Printer for Marketing and Fraud Protection
Most receipt printers like the terrific Epson TM 88 series are fast and reliable, but did you also know receipts can protect your business from fraud and promote branding?
All pos systems print the receipt number on the receipt. This helps in verifying returns by recalling the actual transaction of returned items at the price at which they were sold. Not only can you verify the actual selling price printed on the receipt with what is stored in the the pos software, but it also increases customer satisfaction by accurately refunded their purchase.
The TM 88 will also let you upload a logo to the printer so your receipts reflect your company brand. A creative use of this feature would be to upload additional images such as coupons to reward your customers for shopping in your store. It is a lot easier and more econonmical to market to existing customers than customers you haven’t yet acquired. If your receipt printer does not support this feature, check with your software vendor to see if the software supports these features, and on what printers the feature is supported on.